Identities and color are linked because color offers an instantaneous method for conveying meaning and message without using words.
Below are the primary identity colors that will be used most to convey the feeling of the D&K brand. If more colors need to be implemented, those would be the secondary colors. These will be the forward facing colors that will be used on most digital and print elements.
D&K Blue CMYK: 93 / 81 / 49 / 58 PMS 2779 RGB: R20 G33 B56 HEX: #142138 |
20% | 40% | 60% | 80% | |
D&K RED CMYK: 27 / 98 / 80 / 24 PMS 207 RGB: R150 G31 B48 HEX: #961F30 |
20% | 40% | 60% | 80% | |
D&K GRAY CMYK: 0 / 0 / 0 / 10 PMS Cool Gray 1 RGB: R209 G211 B212 HEX: #D1D3D4 |
20% | 40% | 60% | 80% | |
D&K WHITE CMYK: 0 / 0 / 0 / 0 RGB: R255 G255 B255 HEX: #FFFFFF |