Identities and color are linked because color offers an instantaneous method for conveying meaning and message without using words.

Below are the primary identity colors that will be used most to convey the feeling of the D&K brand. If more colors need to be implemented, those would be the secondary colors. These will be the forward facing colors that will be used on most digital and print elements.

D&K Blue

CMYK: 93 / 81 / 49 / 58
PMS 2779
RGB: R20 G33 B56
HEX: #142138

 
  20% 40% 60% 80%
D&K RED

CMYK: 27 / 98 / 80 / 24
PMS 207
RGB: R150 G31 B48
HEX: #961F30

 
  20% 40% 60% 80%
D&K GRAY

CMYK: 0 / 0 / 0 / 10
PMS Cool Gray 1
RGB: R209 G211 B212
HEX: #D1D3D4

 
  20% 40% 60% 80%
D&K WHITE

CMYK: 0 / 0 / 0 / 0
RGB: R255 G255 B255
HEX: #FFFFFF